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Pay Per Click Management

Introduction

Pay Per Click Marketing or PPC is an online advertising strategy used to generate direct traffic to a website. Each time a new visitor clicks on an ad, the advertiser is charged for the cost of the click and the visitor is taken to the advertiser's website. Google, Bing and Yahoo are the 3 most popular choices, all offering their own unique marketing opportunities. One major advantage of PPC advertising is its reactive nature, a campaign can be instantly turned on or off, making it a great choice for marketing promotions and sale opportunities.

Our Strategy

We primarily use PPC marketing to trial and test new markets and keyword groups on each of the main search engines. Although each PPC marketplace statistically has its own groups of users, our aim is to replace PPC keyword ads with natural or organic search engine listings over time, this reduces advertising spend and offers much higher levels of exposure.

 

How Does PPC Advertising Work?

Pay Per Click Advertising or PPC is a paid form of search engine marketing which is a bid based service targeted towards marketing individual search terms. PPC marketing allows text, image and video advertisements to be placed within the sponsored listings of search engine results pages and on a network of content websites. The ad text is targeted to display for a list of key words and search terms, which have been selected by the advertiser during the campaign creation process. Each keyword and search term will need to refer to a specific product and service for your business and the content of the advertisement will need to be relevant and carry a valuable sales message. The order in which advertisements appear within the search engine sponsored listings and on content websites is dependent upon a bidding system. The keywords chosen will vary in popularity and as a result the cost of placement will also vary. It is necessary to bid for your display position on the page, the higher the position, the more traffic your site will receive and the higher the level sales and enquiry of conversion. This is not always the case and it is essential to carefully manage and monitor every campaign. Each time a new customer clicks on your text advertisement, they will be taken directly to your site and you will be charged the bidding cost for the keyword and the click. User IP addresses are monitored, as a result you will only be charged for each unique customer.

 

We offer a wide range of Pay Per Click management services, we can setup individual PPC campaigns, undertake a detailed competition and keyword analysis or our team can manage each of your PPC accounts on your behalf. From new market investigations to brand exposure and promotional marketing, we can help to fulfill your marketing objectives. Contact us to find out more about how we can help.