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Email Marketing

Introduction

Email Marketing is one of the most successful, cost effective and highly targeted ways of re-marketing your existing customer base. Email Marketing can be used to introduce your brand, products and services to new consumer or business users through targeted demographic filtering. The key is to deliver a well designed newsletter which has been designed to maximise delivery rates and is informative and engages the user. 

Our unique email marketing system offers a powerful suite of tools to promote and develop a relationship and interact with users through emails and newsletters. Our solution includes everything you need to create, send, track and profit from email marketing. This is a complete solution to maximise email delivery and maintain and manage your email marketing lists while conforming to all known spam rules and regulations.

 

Please feel free to contact us to find out more or to request further details about email marketing

 

Key Features

 

Built-In Spam Checking

Your email is analysed for known spam keywords and the spam report shows you exactly what needs to be changed, ensuring your email is delivered to as many of your subscribers' inboxes (and not junk mail folder) as possible.

A/B Split Testing

Find out which of your email campaigns performs the best based on open rates and click-thru rates with split testing. You can even run a split test on a small portion of your list and send the winning email to the rest of your list automatically after a predefined period of time!

Triggers

Put your follow up tasks on autopilot with triggers. Send birthday and anniversary reminder or promotion emails, move contacts between lists when they open your email or click a link and a whole lot more! With triggers you can: Send recurring emails based on a date such as a birthday, Add contacts to new lists based on events (such as opening an email or clicking a specific link), Remove contacts from the list they are on based on an event, Add/remove a contact from a list on a date in the future

Full List Management

You've created and sent the perfect email campaign, but how many people opened it and when? Our Email Marketing system tells you this and more. From the statistics tab you can see exactly who opened your email and when. View the data as a visually appealing bar chart or as a data table with more detail. You can view the open rate report for the last 7 days, last 30 days, last year or even a custom date range.